Rachel loves putting brands under the microscope to discover what’s at their unique core, and developing creative strategies to help them build real-world connections with their customers.

A brand strategist since 2004, Rachel has blazed her reputation on going deep to understand the ‘why’ that fuels it all – your brand, the business, its customers and the culture that surrounds it. Armed with those insights, Rachel develops brand strategies that are thoughtful and innovative, creating a fully integrated brand experience for your customers, and exponential growth for your business.

Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine.